Project Details
Objective
Elevate the Ranga Shankara Theatre Festival as a premier cultural event; boost public awareness, drive ticket sales, engage theatre lovers, and spotlight sponsors like Vodafone India. Position the festival as a cultural landmark that celebrates theatre beyond the stage.
Idea
Celebrate Indian theatre’s golden era through iconic plays, immersive experiences, and strategic storytelling amplified across digital, press, and community platforms. Create a multi-touchpoint narrative that invited audiences to experience theatre as a shared cultural movement.
Outcome
Record-breaking attendance, widespread media coverage, and vibrant audience engagement. The festival strengthened its cultural brand, deepened ties within the theatre community, and delivered strong visibility for sponsors, cementing its status as a must-attend annual event.
Client
Vodafone
Agency
Ogilvy
Category
Campaign
Year
2008
